The Financial Times' resident cultural anthropologist (and derivative decoder) Gillian Tett is apparently living for awhile in the United States and she marvels at our Halloween:
Like Tett, I had no idea.US Halloween spending is projected at $8bn, more than the sum being spent on the 2012 election
Yes, I know that for anyone outside the US, particularly over the age of 12, it might seem peculiar that a pumpkin-focused festival could provoke much interest. And I daresay there are still a few kid-free – or politics-obsessed – people here in the US who have somehow failed to notice the orange buzz.
But for anyone with a family, or who is plugged into a social media network, it is almost impossible to ignore the looming shadow of Halloween. Walk along the streets of New York, and you are regaled with specialist shops selling ghoulish masks and costumes. Hail a cab, and the back seat television screen will proclaim that the city is celebrating Halloween all month. ...
In the US’s postwar years, Halloween was an event primarily focused on children. But in the past two decades it has expanded fast and this year, according to the National Retail Federation, a record 72 per cent of the population will celebrate (up from 69 per cent last year). It will cost Americans $80 per person on average, and total spending is projected at $8bn. Astonishingly, that is more than the sum being spent on the US election (estimated to be some $5.8bn right now). “By the time Halloween rolls around each year, it’s safe to say Americans have already spent two months preparing for one of the fastest-growing and most widely loved holidays of the year,” says Matthew Shay, NRF president. Yes, you read that right: two months.
But I can share a few recent snapshots from (mostly) the 'burbs where Halloween flourishes:
We don't seem to know whether this is a harvest festival or a remembrance of the dead -- but much of its observance is decidedly cheerful.
The mere display of the orange autumn fruit -- yes, this squash is a fruit -- is mostly too tame, though they can be lovely.
Lawns sprout rising skeletons.
Some of our ghosts are ghoulish.
Others announce themselves cheerfully.
This shot is urban, spotted several weeks ago at dawn. Happy Halloween, wherever you live!.