Saturday scenes: more Mission District changes

Five years ago, low rent billboards in the San Francisco Mission carried this message. Oops ...

These days the same billboards carry this. A church friend asked what it was, so I did some cursory research. I don't know what "C3" refers to, but the "SV" part references Silicon Valley. This seems to come from a garden variety evangelical church plant aimed at our ubiquitous new hipster neighbors. C3 wishes to assure anyone who nibbles that they aren't in the guilt business. They inform the curious that they are "a generational church." I assume that is reassurance that this is not a place where seekers will encounter annoying old people. The latter impression is reinforced by the fact that they advertise children, youth, and men's and women's groups -- nothing for mature adults.

I guess some hipsters want a culturally comfortable church. It doesn't surprise me that some church would seek to fill that market niche. Time will tell whether this is an upgrade on Harold Camping's phantom Judgment Day.