Out and about the 'hood

I sure hope this poster on the exterior wall of our neighborhood school does the trick and recruits PTA leaders.

But I have to wonder -- just who is this iconography aimed at? Probably not low income parents, some of whom make a living cleaning houses. Probably not the few professional class parents whose houses are being cleaned. Who?

Yes, I know, 1980s feminists cherished this World War II-era "Rosie the Riveter" image. It's a wonderful image. And but among those who recognize her, somehow I don't think many are among the parents at our school. What was someone thinking in adopting her for their recruiting poster?