When we lack direct political power -- that is, have enough elected officials who stand for what we might believe in -- it is normal to turn to consumer power to make our point. This is a good impulse. How could I say otherwise as a veteran worker on the great farm worker grape boycott, back in the day?
In this moment of relative powerlessness we are encouraged to participate in plenty of consumer boycotts of firms that one way or another support the Trump regime: Tesla (that's easy for most of us), T-mobile, Amazon, Target.
But here's another call for a boycott of a more traditional sort: workers are trying to unionize and win contracts at one of the most widely distributed consumer outlets in the country.
With more than a thousand Starbucks baristas on strike across 40 cities and growing, the No Kings Alliance is announcing its support for striking baristas and calling on consumers to pledge not to shop at Starbucks while baristas are on strike.
For the last four years, Starbucks baristas have powered a historic, inspiring union organizing campaign, taking on one of the most powerful corporations in the world. Yet, the coffee giant continues to fight workers at every turn, cozying up to the anti-union Trump administration and racking up more federal labor law violations than any other corporation in U.S. history.
Meanwhile, Starbucks CEO Brian Niccol was paid $96 million for just 120 days of work in 2024, paying himself 6,666 times what the average barista made — the worst CEO-to-worker pay inequity in the country. At the same time, Trump and his billionaire backers are doing their best to scare people out of speaking up for their rights on the job and in their communities.
“We're sick of Starbucks executives seeking to lord over our workplaces, ignore our basic needs, and break labor law—all while the CEO makes millions. That's why we're on an unfair labor practice strike,” said Diego Franco, a Starbucks Workers United barista in Chicago. “Allies like the No Kings Alliance are helping power our movement forward, and we look forward to uniting together on the picket line.”
Union baristas are demanding higher take-home pay, better hours to improve staffing in stores, and the resolution of hundreds of outstanding unfair labor practice charges for union busting.
You can sign a boycott pledge here.
The barista role is too many peoples' entry level job these days. If that's to be the case, let's help these workers make it a good one!

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