Elon Musk has a problem

One of Musk's many sons (he's a determined, heedless procreator) turned out to be not a boy but a transgirl -- and he can't seem to face the facts. So his idea of trying to help MAGA win Senate and Congressional races this year is to charge Dem candidates with being pro-trans. 

Most of those Dems are only notional, unenthusiastic, supporters of gender equity; it's just noise to them. So when Musk beats them up, few tell the bully to F-off and most weave and dodge. (Amy Acton who is running to be Ohio's governor seems an actual trans-phobe; most of the rest of them are just politicians who are too ready to adjust to whatever they think constituents might like.)

Thing is, as Erin in the Morning reports, this is not really a winning pitch that Musk is buying with his millions. 

This week’s ad spend is largely driven by [Musk's] America PAC, which has dropped $100 million on anti-transgender ads targeting Democrats. “The PAC’s emphasis on trans issues is striking because that’s been a much less prominent theme in GOP Senate ads so far this election cycle, per AdImpact, which tracks political advertising,” Axios’s Mike Zapler reports. “On its face, the strategy is at odds with what voters say they want candidates to talk about. Concerns about the economy dominate; trans and LGBT issues barely register.”

Zapler’s point is correct. Anti-trans ads may scare Democratic candidates, but among the general public, polls consistently show that voters rank transgender issues among the lowest-priority issues they care about and vote on, with less than 1% of respondents naming “wokeness/transgender issues” as a top issue. Regardless of the public’s specific views on topics such as transgender people’s access to bathrooms or gender-affirming care for transgender youth, voters decide their ballots far more on issues such as housing affordability, gas prices, and jobs. 

Democrats who decide to capitulate on transgender issues in response to these ads, as some have, risk alienating their progressive base while gaining nothing from Republicans, who will simply move on to hitting them on another trans-related issue.

Nevertheless, anti-transgender advertisements will saturate the airwaves for the next two months as the election draws near. For transgender people, that means constant exposure to hateful messaging, running alongside the evening news and football and appearing on the internet without warning. These ads do incredible damage to unsuspecting viewers. They paint transgender people as predatory and disgusting to a national audience in a cheap attempt to win votes, and every viewing raises the temperature of the hate and abuse directed at a community that is already a target. 

Meanwhile, Democrats face a decision point of their own: capitulate and lend these ads credibility, or defend the transgender constituents being used as bait. So far, in some of the states Musk is targeting, they have chosen the former, and the ads have not stopped.

Musk is a sick puppy -- a damaged man with lots of money acting out his underlying fear that spewing his semen might not guarantee his immortality. You too will die in God's time, Elon; get over yourself. Life is better over here in the real world.