Saturday, February 04, 2012

The business of competing in "minor" sports


A friend of mine is an aspiring Olympic biathlete. What's that? She skis between targets, then must calm herself to shoot bulls eyes either prone or standing. Once upon a time, the sport trained the Norwegian army. Now it's practitioners practice without much notice from the world except in Winter Olympic years.

It's not cheap. My friend is supported by small businesses in her Connecticut River Valley home in Vermont. The video is local TV at its best, supporting the home folks. Only two minutes with a short commercial lead-in. Enjoy.

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