Wednesday, August 14, 2013

Warming Wednesdays: eco-skies?

Last night we flew west across three time zones and I'm a little blurry this morning.


United Airlines offered this before take-off. I thought it was interesting.

Two observations:
  • United knows the company's future well-being depends on carbon reduction and fuel efficiency. We're not talking altruism here; we're talking costs -- and sustainability. But motives don't count. Actions do.
  • United believes that it will get props from customers when it tells us about this. I trust that means that market research has shown that, despite partisan protestations, more of us than not do support measures to avert the worst of global warming. Good.
It's ain't that inspiring, but this is what progress looks like.

Despite every other legitimate concern, we cannot ignore that our economic and social system is rapidly making the planet less habitable. So I will regularly be posting "Warming Wednesdays" -- reminders of an inconvenient truth.

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