Monday, September 23, 2013

This looks to be a year when San Francisco waistlines balloon

With the local gladiators looking like hapless lost puppies, we're at risk of widespread civic size inflation according to Pierre Chandon, a marketing professor who has studied the eating habits of NFL fans.

... football fans’ saturated-fat consumption increased by as much as 28 percent following defeats and decreased by 16 percent following victories. The association was particularly pronounced in the eight cities regarded as having the most devoted fans ...

We're pretty dedicated 49er faithful around here. It looks like a tough fall ahead.

1 comment:

Hattie said...

This is really true. Beer and pizza become the go-to comfort foods for disappointed fans.

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