Tuesday, December 23, 2025

One of my favorite seasons ...

No, not the Solstice. Like many of us in the Northern Hemisphere I'm grateful for the turn toward more light. But I trust that cycle to survive our best efforts to screw things up. The days will get longer, even if humanity doesn't.

And also, grateful for the celebration of the birth of the Christ child, of God in humans made manifest.

Not so excited by the Great American Consumption Holiday. I understand that much of our economy depends on gift-giving excess, but our Christmas season does seem a little gross.

But also, this is the season of Peak Football, the time of dreary and then unexpectedly delightful college bowl games between schools that may also offer education. As well, this is the apex of the professional football season, and what's not to like about that gladiatorial extravaganza?!

I note that, among the TV ads shown along with the games, advertisers are decidedly NOT onboard with MAGA's crusade against diversity, equity and inclusion. The little clips advertising the participating schools always emphasize that their student bodies include lots of young people of color, often studying the mysteries of science and math. The ads for consumer products likewise seem aimed at a decidedly diverse population. Marketers can't afford to ignore half of us and they don't. In addition to people of color as consumers and interracial couples, gay couples turn up frequently. 

Consumer capitalism knows where we're at, even while MAGA resists demographics. 

'Tis the season of enticing customers to change phone service

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