What it is really like to work on a campaign: wide and also deep?

A nugget from Erudite Partner's article about organizing in the UniteHERE-sponsored election campaign in Reno this fall:

Organizing absolutely requires talking to people who’d rather be left alone, about things they’d probably rather not think about. But I’d probably state it differently: organizing requires skillful conversations that help people to consider carefully what they do want and that show them how they can work with other people to get it. Organizing is not so much a practice of convincing people to act against their own interests and desires as it is one of motivating people to identify those interests and desires – and to go for them.

Read it all here.