Sunday, May 19, 2013

A good match

Nice to see that Craigslist is the lead sponsor for today's Bay to Breakers cross-city footrace and mobile party featuring costumed runners, centipedes, nudity, alcohol, and other happy lunacy.

The venerable race -- it's the 102nd running this year -- has been a bit of an orphan of late. It belonged to the San Francisco Examiner newspaper until that afternoon paper was divested by the Hearst corporation. Several corporate sponsors have taken on the race since the last vestige of the Examiner morphed into a throwaway freebie about 10 years ago. Craigslist seems a good fit for a wacky San Francisco tradition that defies institutionalization.

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