Apparently it is part of a campaign to End Ageism. The gent is identified as "Mario," a 65-year old Family Therapist. He doesn't strike me as particularly likely to have experienced age discrimination. Quite the contrary. White professional men frequently gain social stature in early old age.
In fact, they are just about the only people who, as a society, we think belong in leadership positions. At least, so the current political moment is showing us.
To be fair, the campaign promotes other people and other images, but why make this young-looking man the image of "leadership"? Some designer was being utterly banal.
And Mario staring from the back of a bus is just weird.
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