This is bullshit!
But the fine print on this label that I've obscured says our subscription is good for another two years. It is nowhere near expired. What might expire is some deal to give a gift subscription to the magazine for the year end holidays.
Scaring people is lousy marketing. I'm offended. Moreover, this tactic just means I am less likely to open a notice which really does tell me that my sub is expiring. Knock it off, New Yorker!