Saturday, April 07, 2007
On being an Arbitron household
If you are bothered by what's available to you on radio, you probably should be. My household has, for the second time, just done a week's stint reporting to Arbitronwhat we listened to from Wednesday through Thursday. Arbitron complies ratings and sells them to stations which use them to set ad rates.
We dutifully filled out our logs (and pocketed the shiny new one dollar bills they sent us) but, if you saw my Media Consumption Diet meme post, you'll know that radio isn't a big part of my life. And what I do hear comes almost entirely from the web. Wonder what they do with that data? They do ask us to record it.