Gallup describes its findings:
That +11 percent positive score for Jeb! derives from 34 percent positive ratings versus 23 percent negative. That is, a lot of people are withholding judgement on the guy. If he keeps talking, he can probably manage to lower this as more Latino voters become aware of him.In terms of familiarity, only Trump and Bush are recognized by a majority of Hispanics. Eight in 10 have formed an opinion of Trump and about six in 10 of Bush. Familiarity dwindles to roughly 40% for Rubio and Cruz, both Cuban-Americans, as well as for Perry and Chris Christie, but drops well below that for all the others.
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