Most of the article is about the education, economic and entrepreneurial disadvantages experienced by California's new plurality population
As these snippet show, the Bee gets tangled, along with the U.S. Census, in the question how to sort out the racial/ethnic identity of this distinguishable group. For the moment, I think this photo from a May Day march several years ago captures the elements of California Latino identification pretty well:
Let's see: emphatically Brown and proud, concerned with immigration injustices, routed in growing families, identifying with worker solidarity in bottom level jobs, supporting Democrats.
California Latinos mostly will identify as a "race" -- as Brown, not white, not merely a cultural ethnicity like, say, Italian-American -- as long as people in power, mostly still white Caucasians, subject them to discrimination and/or insult for their Latino identification. And these folks are California's future. This make me happy, not that my feelings matter.
H/t TPM for the Bee piece.